Un canard mandarin au plumage resplendissant de couleurs, sur le boulevard Papa Giovanni XXIII<\/p>\n","slides":[{"image":{"ID":108409,"id":108409,"title":"20e15d9fe540e11bffa9f02551a30724_373bcd29.png","filename":"20e15d9fe540e11bffa9f02551a30724_373bcd29.png","filesize":1518666,"url":"https:\/\/visitstg.visitbergamo.net\/wp-content\/uploads\/2024\/11\/20e15d9fe540e11bffa9f02551a30724_373bcd29.png","link":"https:\/\/visitstg.visitbergamo.net\/fr\/oggetto\/mandarina-duck\/20e15d9fe540e11bffa9f02551a30724_373bcd29-png-2\/","alt":"","author":"0","description":"","caption":"","name":"20e15d9fe540e11bffa9f02551a30724_373bcd29-png-2","status":"inherit","uploaded_to":108408,"date":"2024-11-29 10:50:49","modified":"2025-06-24 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\u00c0 la fin des ann\u00e9es 1980, un canard mandarin \u00ab\u00a0atterrit\u00a0\u00bb sur le boulevard Papa Giovanni XXIII et prend la place de la Latteria Valseriana.<\/span><\/p>\n
<\/p>\n Avec le Distretto Urbano del Commercio<\/strong><\/span>, nous avons rencontr\u00e9 Grazia Lorenzi, g\u00e9rante du magasin, pour en savoir plus sur l’histoire du point de vente.<\/span><\/p>\n
<\/p>\n Mandarina Duck – marque historique de maroquinerie – est n\u00e9e \u00e0 Bologne en 1977 gr\u00e2ce \u00e0 l’intuition de Paolo Trento. \u00c0 Bergame, plus pr\u00e9cis\u00e9ment \u00e0 Cologno al Serio, se trouvait l’atelier qui produisait et fabriquait ses nouveaux tissus, comme le c\u00e9l\u00e8bre ‘canvas gommato’ du sac \u00e0 dos le plus tendance de ces ann\u00e9es-l\u00e0.<\/span><\/p>\n
<\/p>\n C’est la premi\u00e8re fois que, pendant nos reportages sur les commerces historiques de Bergame, nous ne discutons pas avec les fondateurs ou les propri\u00e9taires.<\/span><\/p>\n
<\/p>\n Mais Grazia raconte cette histoire comme si elle l’avait cr\u00e9\u00e9e, avec la gratitude des personnes qui, au fil des ann\u00e9es, ont pu accomplir leur chemin personnel et professionnel qui a sans aucun doute enrichi leur vie.<\/span><\/p>\n
<\/p>\n C’est une nature \u00e9clectique, passionn\u00e9e par le design et la modernit\u00e9 ; son hobby est l’escalade.<\/span><\/p>\n
<\/p>\n Au cours de ses vingt ann\u00e9es de carri\u00e8re au service de cette marque, elle a pu appr\u00e9cier les qualit\u00e9s techniques et esth\u00e9tiques des mod\u00e8les propos\u00e9s.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0La beaut\u00e9, c’est une forme de culture\u00a0\u00bb, dit-elle, \u00ab\u00a0c’est ce qui m’int\u00e9resse le plus. Pour ma part, je ne cherche pas \u00e0 vendre plus mais \u00e0 partager une exp\u00e9rience, \u00e0 concevoir quelque chose de diff\u00e9rent et \u00e0 m’amuser\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Il y a quelques mois, elle a mis en place une collaboration avec le lyc\u00e9e d’art Manz\u00f9 de Bergame et, gr\u00e2ce \u00e0 ce travail, une exposition d\u00e9di\u00e9e \u00e0 Fabrizion De Andr\u00e9 a vu le jour dans les locaux de la boutique.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0J’ai \u00e9chang\u00e9 avec les jeunes \u00e9tudiants et nous avons parl\u00e9 d’art, de musique et de design publicitaire. Ils ont ensuite cr\u00e9\u00e9 des installations graphiques, de dessin et de sculpture qui ont \u00e9t\u00e9 expos\u00e9es \u00e0 l’int\u00e9rieur du magasin et en vitrine. C’\u00e9tait magnifique\u00a0!\u00a0\u00bb<\/span><\/p>\n
<\/p>\n Pour elle, chaque collaboration est une occasion de partage et contribue \u00e0 enrichir la curiosit\u00e9 et \u00e0 ne pas s’ennuyer.<\/span><\/p>\n
<\/p>\n Grazia, dans son r\u00f4le de responsable, dirige \u00e9galement le travail de trois collaborateurs : Mascia, Claudia et Giorgio – ce dernier est le plus jeune membre de l’\u00e9quipe. \u00ab\u00a0Nous sommes trois femmes et un bel homme\u00a0\u00bb, dit-elle avec fiert\u00e9 et l’affection d’un vrai leader.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0Maintenir l’harmonie au sein du groupe est un d\u00e9fi important pour moi, et je sais que pour y parvenir, je dois d’abord donner le bon exemple. Je dois aussi apprendre tous les jours : l’empathie, la communication, le travail d’\u00e9quipe\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Parfois elle propose des initiatives\u00a0: il peut arriver qu’elle invite tout le monde \u00e0 apprendre un peu de russe pour pouvoir \u00eatre plus accueillant envers les touristes.<\/span><\/p>\n
<\/p>\n Les clients \u00e9trangers repr\u00e9sentent aujourd’hui 25 % du total et pour Grazia, cela devient un pr\u00e9texte pour apprendre de nouvelles choses, pour se fixer de nouveaux objectifs. \u00ab\u00a0Les difficult\u00e9s linguistiques peuvent engendrer des obstacles dans la relation avec le client\u00a0; il a suffi d’apprendre quelques mots pour voir des nouveaux sourires\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Grazia nous parle beaucoup de Paolo Trento, un vrai entrepreneur ‘comme autrefois’ qui savait regardaient plus loin et investir dans les personnes et la recherche.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0C’\u00e9tait un visionnaire et, gr\u00e2ce \u00e0 lui, cette entreprise a \u00e9t\u00e9 pour moi comme une vraie famille\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Aujourd’hui, le fondateur de Mandarina Duck a cr\u00e9\u00e9 un \u00e9co-village \u00e0 Valmarecchia (Rimini) o\u00f9 il continue d’exprimer ses passions : le d\u00e9veloppement durable, les bonnes relations et l’innovation.<\/span><\/p>\n
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