Entre les \u00e9l\u00e9gants lins de Florence et les tissus Jacquard<\/p>\n","slides":[{"image":{"ID":108386,"id":108386,"title":"d3b59df316ad31cf2314173f0b40f9f2_4da456b6.png","filename":"d3b59df316ad31cf2314173f0b40f9f2_4da456b6.png","filesize":1432327,"url":"https:\/\/visitstg.visitbergamo.net\/wp-content\/uploads\/2024\/11\/d3b59df316ad31cf2314173f0b40f9f2_4da456b6.png","link":"https:\/\/visitstg.visitbergamo.net\/fr\/oggetto\/nocenti-pierino\/d3b59df316ad31cf2314173f0b40f9f2_4da456b6-png-2\/","alt":"","author":"0","description":"","caption":"","name":"d3b59df316ad31cf2314173f0b40f9f2_4da456b6-png-2","status":"inherit","uploaded_to":108385,"date":"2024-11-29 10:49:34","modified":"2025-06-24 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\u00ab\u00a0Bonsoir et f\u00e9licitations pour vos reportages\u00a0! J’aimerais, si c’\u00e9tait possible, que vous veniez aussi interviewer mon p\u00e8re : Claudio Nocenti, dit Pierino. Aujourd’hui, \u00e0 l’\u00e2ge de soixante-douze ans, il tient toujours sa boutique et s’occupe des clients avec attention. Il n’a toujours pens\u00e9 qu’au travail et je serais heureux de lui faire cette surprise\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n La personne qui nous a \u00e9crit s’appelle Simona Nocenti, la fille du propri\u00e9taire du magasin de tissus Nocenti Pierino, situ\u00e9 sur la Via Palma il Vecchio, depuis 1948. Lorsque nous d\u00e9cidons de lui rendre visite, Simona nous accueille avec les yeux pleins d’\u00e9motion et nous montre imm\u00e9diatement les documents qu’elle remplit pour inscrire la boutique de son p\u00e8re parmi les ‘commerces historiques’ de la r\u00e9gion Lombardie.<\/span><\/p>\n
<\/p>\n Il arrive souvent qu’avec la bureaucratie on perde de vue les choses r\u00e9ellement importantes. Elle tient donc \u00e0 souligner que m\u00eame si son grand-p\u00e8re avait commenc\u00e9 en tant que vendeur il y a tr\u00e8s longtemps sur les march\u00e9s itin\u00e9rants, l’activit\u00e9 est reconnue uniquement \u00e0 partir de l’ann\u00e9e d’ouverture du magasin.<\/span><\/p>\n
<\/p>\n Il commence tout juste \u00e0 nous parler des d\u00e9buts, lorsque Pierino nous montre deux vieilles photos en les d\u00e9tachant du mur : avec une immense fiert\u00e9, il nous montre un coin de la Via Paglia o\u00f9 ils installaient le march\u00e9, un d\u00e9fil\u00e9 de tissus bariol\u00e9s et minutieusement pr\u00e9sent\u00e9s gr\u00e2ce au travail soign\u00e9 de ses parents.<\/span><\/p>\n
<\/p>\n Pierino nous liste les lieux et les \u00e9tapes des march\u00e9s qui arrivaient jusqu’\u00e0 la fronti\u00e8re Suisse : Bergame, Martinengo, Osio, Zanica, Lecco – o\u00f9 ils restaient une semaine enti\u00e8re, dormant dans leur camion – et ensuite jusqu’en Valteline.<\/span><\/p>\n
<\/p>\n Surpris par sa m\u00e9moire si d\u00e9taill\u00e9e, nous lui demandons quel \u00e2ge il avait et s’il travaillait d\u00e9j\u00e0 avec sa famille. Et c’est l\u00e0 que p\u00e8re et fille \u00e9changent un regard complice, Simona le sollicite\u00a0: \u00ab\u00a0Mais dis-leurs ce que tu faisais !\u00a0\u00bb Face \u00e0 son silence un peu g\u00ean\u00e9, elle continue en le taquinant mais non sans une pointe d’admiration : \u00ab\u00a0Il n’avait que dix ou onze ans et il faisait l’\u00e9cole buissonni\u00e8re pour aller travailler avec ses parents sur les march\u00e9s\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Il y a ceux qui fuguent par amour, Pierino fuguait par amour du travail.<\/span><\/p>\n
<\/p>\n Il nous raconte, avec une bonne dose d’auto-ironie, de sa premi\u00e8re t\u00e2che \u00e0 responsabilit\u00e9 : faire l’homme-sandwich ! Sur le placard qu’il portait autour du cou on pouvait lire \u00ab\u00a0Venez tous chez Pierino, dit ‘le bergamasque’ !\u00a0\u00bb<\/span><\/p>\n
<\/p>\n De ces ann\u00e9es pass\u00e9es au magasin, il se souvient du calme de sa m\u00e8re et du s\u00e9rieux, de la bonne volont\u00e9 et du respect que son p\u00e8re avait pour tous ses clients.<\/span><\/p>\n
<\/p>\n Il lui disait souvent : \u00ab\u00a0Quand tu te rends compte que la n\u00e9gociation va \u00eatre compliqu\u00e9e, arr\u00eate-toi et emm\u00e8ne-les prendre un caf\u00e9\u00a0\u00bb. Et c’est pr\u00e9cis\u00e9ment gr\u00e2ce au temps pass\u00e9 \u00e0 discuter au bar qu’il devenait plus facile de se mettre au diapason. Aujourd’hui encore, l’analyse attentive des personnes qui entrent dans le magasin est le r\u00e9sultat le plus important pour Pierino.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0Mon p\u00e8re disait : soyez honn\u00eates et vous n’aurez jamais tort. Et il voulait dire par l\u00e0 : mettez-vous \u00e0 la place du client et respectez-le, vous obtiendrez le m\u00eame respect. C’est ce que j’ai fait pendant toutes ces ann\u00e9es de travail, depuis le moment o\u00f9 nous avons fait des v\u00eatements sur mesure jusqu’\u00e0 celui o\u00f9 nous avons commenc\u00e9 \u00e0 d\u00e9corer les maisons des bergamasques, comme si elles \u00e9taient les n\u00f4tres. Ma plus grande satisfaction est que la confiance que nous a accord\u00e9e une g\u00e9n\u00e9ration perdure avec la g\u00e9n\u00e9ration suivante et ainsi de suite\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Dans le bilan de fin du mois, il faut y trouver son compte, mais le chiffre qui fait la diff\u00e9rence est celui de la personne qui franchira \u00e0 nouveau le seuil du magasin.<\/span><\/p>\n
<\/p>\n Aujourd’hui, ce r\u00e9sultat est le fruit d’une \u00e9quipe soud\u00e9e – outre Simona, il y a l’autre fils Giulio, qui suit l’atelier et toutes les installations et qui est, selon son p\u00e8re, ‘un grand travailleur’ \u2013 ainsi que quelques vendeuses form\u00e9es gr\u00e2ce \u00e0 l’exp\u00e9rience et au savoir-faire de Pierino.<\/span><\/p>\n
<\/p>\n Simona a h\u00e9rit\u00e9 de l’empathie de son grand-p\u00e8re et de la capacit\u00e9 d’\u00e9coute de son p\u00e8re.<\/span><\/p>\n
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