Artisan p\u00e2tissier situ\u00e9 dans le quartier historique de Borgo Santa Caterina.<\/p>\n","slides":[{"image":{"ID":107969,"id":107969,"title":"83dd8505dbacf94dc9173acde308a560_de1332cc.jpg","filename":"83dd8505dbacf94dc9173acde308a560_de1332cc.jpg","filesize":430899,"url":"https:\/\/visitstg.visitbergamo.net\/wp-content\/uploads\/2024\/11\/83dd8505dbacf94dc9173acde308a560_de1332cc.jpg","link":"https:\/\/visitstg.visitbergamo.net\/fr\/oggetto\/pasticceria-camponuovo\/83dd8505dbacf94dc9173acde308a560_de1332cc-jpg-2\/","alt":"","author":"0","description":"","caption":"","name":"83dd8505dbacf94dc9173acde308a560_de1332cc-jpg-2","status":"inherit","uploaded_to":107968,"date":"2024-11-29 10:33:50","modified":"2025-06-24 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Pour chacun, cette p\u00e2tisserie de quartier est un lieu magique. Ici, la qualit\u00e9 est le ma\u00eetre mot\u00a0: la vitrine est riche et gourmande. Le choix s\u2019av\u00e8re difficile parmi les croissants, les mignardises, les g\u00e2teaux et toute sorte de d\u00e9lices sucr\u00e9s.<\/p>\n
<\/p>\n
En collaboration le Distretto Urbano del Commercio, nous sommes all\u00e9s \u00e0 la rencontre de Mario Camponuovo, le propri\u00e9taire, pour l’interviewer sur l’histoire de ce lieu.<\/span>\u00a0<\/p>\n
<\/p>\n Mario Camponuovo est un homme \u00e9l\u00e9gant, determin\u00e9 et tr\u00e8s organis\u00e9. Nous le rencontrons pour un caf\u00e9 dans l’historique Pasticceria Camponuovo de Borgo Santa Caterina (actuellement g\u00e9r\u00e9e par l’enseigne La Marianna).<\/p>\n
<\/p>\n Il arrive \u00e0 notre rendez-vous en portant une chemise sous son bras dans laquelle il conserve tous les documents t\u00e9moignant des nombreuses initiatives cr\u00e9\u00e9es au fil des ans par les commer\u00e7ants du quartier.<\/p>\n
<\/p>\n Nous nous asseyons dans ce local r\u00e9cemment r\u00e9nov\u00e9 qui a n\u00e9anmoins conserv\u00e9 le four d’origine, utilis\u00e9 par Mario et par son p\u00e8re pendant de nombreuses ann\u00e9es. Un souvenir, mais aussi un porte bonheur pour l’avenir.<\/p>\n
<\/p>\n Mario ne nous parle pas beaucoup de la p\u00e2tisserie qui porte son nom \u2013 ouverte par son p\u00e8re \u00e0 la fin des ann\u00e9es 1940 \u2013 il pr\u00e9f\u00e8re parler de ‘son’ quartier, celui o\u00f9 il a grandi et a travaill\u00e9 toute sa vie.<\/p>\n
<\/p>\n Il avait neuf ans lorsqu’il a commenc\u00e9 \u00e0 travailler comme livreur pour son p\u00e8re, utilisant une camionnette sans plaque d’immatriculation et qui attirait souvent l’oeil des policiers.<\/p>\n
<\/p>\n Il s’amusait, surtout quand ces derniers venaient le d\u00e9noncer directement \u00e0 son p\u00e8re, qui leur r\u00e9pondait habilement en le couvrant\u00a0: \u00ab\u00a0Je sais bien qui est le responsable\u00a0! C’\u00e9tait un de mes ouvriers, mais je l’ai vir\u00e9\u00a0!\u00a0\u00bb.<\/p>\n
<\/p>\n Giovanni Camponuovo, son p\u00e8re, \u00e9tait un homme d’esprit et d’ing\u00e9niosit\u00e9\u00a0: on dit qu’il construisit son premier four \u00e0 partir de la t\u00f4le froiss\u00e9e d’un avion tomb\u00e9 pr\u00e8s du parc de la Fara pendant la guerre.<\/p>\n
<\/p>\n \u00ab\u00a0Ce four \u00e9tait g\u00e9nial \u2013 raconte Mario \u2013 il cuisait parfaitement tous nos g\u00e2teaux\u00a0!\u00a0\u00bb<\/p>\n
<\/p>\n L’apr\u00e8s-guerre a \u00e9t\u00e9 une p\u00e9riode grand mouvement, leur quartier, appel\u00e9 le Borgo d’Oro accueillait des commer\u00e7ants et non moins de six tavernes, en plus de l’Albergo dell’Angelo qui \u00e9tait souvent fr\u00e9quent\u00e9 par des c\u00e9l\u00e9brit\u00e9s du spectacle (entre autres, nous dit-il, par Tognazzi et Celentano).<\/p>\n
<\/p>\n Les commer\u00e7ants collaboraient tous ensemble afin d’offrir le meilleur accueil et les meilleurs produits \u00e0 ceux qui passaient par ces lieux.<\/p>\n
<\/p>\n C’est \u00e0 ce moment-l\u00e0 que la Pasticceria Camponuovo a promu la cr\u00e9ation de la premi\u00e8re association des artisans p\u00e2tissiers de la ville\u00a0: le projet avait l’ambition d’am\u00e9liorer la qualit\u00e9 des produits \u00e0 commencer par le choix des mati\u00e8res premi\u00e8res et la transformation.<\/p>\n
<\/p>\n Mario a une m\u00e9moire solide et des id\u00e9es tr\u00e8s claires\u00a0: il n’utilise jamais le mot \u00ab\u00a0vendeurs\u00a0\u00bb, mais \u00ab\u00a0commer\u00e7ants\u00a0\u00bb. Ces derniers se distinguent, selon lui, parce qu’ils font leur travail \u00ab\u00a0en \u00e9tant ancr\u00e9s dans leur quartier et ils en prennent soin personnellement. Ce sont ceux qui connaissent leurs droits et leurs devoirs, ce sont ceux qui prennent le balai et nettoient le passage devant leur boutique sans attendre que quelqu’un d’autre le fasse\u00a0\u00bb.<\/p>\n
<\/p>\n Puis, avec une pointe de fiert\u00e9, il ajoute\u00a0: \u00ab\u00a0Il y a trente-cinq ans, lorsqu’on a commenc\u00e9 \u00e0 former le premier groupe de commer\u00e7ants, nous savions qu’en faisant en sorte de rendre notre quartier plus attrayant et accueillant, on aurait tous gagn\u00e9’.<\/p>\n
<\/p>\n C’est ainsi qu’ils ont commenc\u00e9, les premiers, \u00e0 acheter les illuminations pour No\u00ebl et ensuite \u00e0 organiser deux \u00e9v\u00e9nements importants \u00e0 l’occasion de la f\u00eate de la Santa Lucia et du Carnaval.<\/p>\n
<\/p>\n L’id\u00e9e \u00e9tait simple\u00a0: faire les choses avec passion et les partager. Les gens venaient vraiment attir\u00e9s par ce mouvement (une bonne id\u00e9e de marketing r\u00e9ussie) ils aimaient faire leurs achats au Borgo Santa Caterina. Le cercle fonctionnait parfaitement.<\/p>\n
<\/p>\n our am\u00e9liorer le quartier \u00e9tait sinc\u00e8re.<\/p>\n
<\/p>\n C’est ainsi qu’ils ont organis\u00e9 la premi\u00e8re collecte de fonds pour des projets sociaux ou des urgences (comme dans le cas du tremblement de terre de 1980) ou des activit\u00e9s de sensibilisation dans les \u00e9coles du quartier.<\/p>\n
<\/p>\n Dans les ann\u00e9es 1990, par exemple, ils ont cr\u00e9\u00e9 le Progetto Negozio Amico en collaboration avec Confesercenti, un campagne pour informer les enfants de la possibilit\u00e9, en cas de besoin, d’entrer dans les magasins pour appeler \u00e0 la maison, boire un verre d’eau ou se mettre en s\u00e9curit\u00e9.<\/p>\n
<\/p>\n Il s’agissait donc d’informer les familles de l\u2019existence d’un r\u00e9seau des magasins et de boutiques adh\u00e9rents (indiqu\u00e9s par une vitrophanie) qui se voulaient des lieux d’accueil et des commer\u00e7ants de confiance auxquels demander un coup de main en toute s\u00e9r\u00e9nit\u00e9.<\/p>\n
<\/p>\n C’\u00e9tait une id\u00e9e simple entre bons voisins, qui reconnaissaient le r\u00f4le social des commer\u00e7ants, actifs et pr\u00e9sents dans le quartier. Il garantissait en partie, la s\u00e9curit\u00e9 et la bonne image du quartier.<\/p>\n
<\/p>\n Mario nous raconte son histoire sans jamais distinguer les op\u00e9rations effectu\u00e9es lors de son travail, dans son temps libre ou comme b\u00e9n\u00e9vole. Tout est naturellement li\u00e9 et fait partie de la m\u00eame histoire, de la m\u00eame personne, soucieuse de partager son savoir-faire.<\/p>\n
<\/p>\n Puis, soudain, il nous dit au revoir avec un grand sourire\u00a0: le cercle des chasseurs alpins l’attend pour organiser le prochain d\u00eener \u00e0 base de polenta et caseula<\/em>.<\/p>\n
<\/p>\n Ce n’est pas un hasard si les nouveaux propri\u00e9taires de cette p\u00e2tisserie ont gard\u00e9 le nom Pasticceria Camponuovo, c’est un hommage au grand travail accompli au service de tout le quartier.<\/p>\n
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