Eine historische Marke aus Bergamo<\/p>\n","slides":[{"image":{"ID":107153,"id":107153,"title":"5289e292cca6822828e3874fea8f9c44_388492b9.png","filename":"5289e292cca6822828e3874fea8f9c44_388492b9.png","filesize":1168228,"url":"https:\/\/visitstg.visitbergamo.net\/wp-content\/uploads\/2024\/11\/5289e292cca6822828e3874fea8f9c44_388492b9.png","link":"https:\/\/visitstg.visitbergamo.net\/de\/oggetto\/marziali-e-farneti-ottici\/5289e292cca6822828e3874fea8f9c44_388492b9-png-2\/","alt":"","author":"0","description":"","caption":"","name":"5289e292cca6822828e3874fea8f9c44_388492b9-png-2","status":"inherit","uploaded_to":107152,"date":"2024-11-29 10:48:24","modified":"2025-06-24 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Marziali e Farneti ist f\u00fcr viele von uns ein Zeichen, eine historische Marke, die in verschiedenen Optikgesch\u00e4ften in Bergamo und seiner Provinz vertreten ist.<\/p>\n
<\/p>\n
Gemeinsam mit dem Distretto Urbano del Commercio<\/strong> haben wir Romano Marziale und Bruno Farneti, die Eigent\u00fcmer des Gesch\u00e4fts, getroffen, um mehr \u00fcber die Geschichte ihres Gesch\u00e4fts zu erfahren.<\/p>\n
<\/p>\n \u00a0<\/p>\n
<\/p>\n Eine Geschichte, die vor allem von einer tiefen Freundschaft spricht, die in den 1950er Jahren in der Schweiz begann. Also wieder eine Firma, die aus einer Bindung hervorgegangen ist, der zweier junger M\u00e4nner, die Schwager werden und vor allem gute Freunde sind.<\/p>\n
<\/p>\n Romano begann als Kind, in das Gesch\u00e4ft des Optikers Isnenghi zu gehen, verzaubert von der Mechanik der Schleifscheiben, und k\u00fcmmerte sich zun\u00e4chst darum, den Wasserbeh\u00e4lter (der zur K\u00fchlung diente) zu f\u00fcllen und den Abfall zu entleeren. Gerade genug, um den Willen einzuschalten und wieder zu studieren, bis einige Jahre sp\u00e4ter das Optiker-Diplom erlangt wurde.<\/p>\n
<\/p>\n Er ist es, der Bruno involviert, den Ehemann seiner Schwester, der aus der Romagna stammt und einen geselligen und l\u00e4chelnden Charakter hat. Die beiden versuchen das Abenteuer und gr\u00fcnden zuerst ein Labor und er\u00f6ffnen dann 1963 das erste Gesch\u00e4ft in Treviglio.<\/p>\n
<\/p>\n Sie sind ein perfektes Team: Herr Farneti k\u00fcmmert sich um den kaufm\u00e4nnischen Teil und Herr Marziali um den technischen Teil, mit einer besonderen und gewagten Leidenschaft f\u00fcr das Marketing.<\/p>\n
<\/p>\n Der erste wird von seinen Mitarbeitern als ‘ein Spieler, der gerne Zeit mit uns verbringt und uns Witze erz\u00e4hlt’ beschrieben, w\u00e4hrend der zweite entschieden ‘h\u00e4rter und strenger’ war.<\/p>\n
<\/p>\n Eine perfekte Mischung, zu der nach Aussage der Kinder, die uns von ihnen erz\u00e4hlen, die Tatsache hinzukommt, dass beide hart gearbeitet haben – ‘Zu der Zeit, als es keine Sonntage gab, haben wir immer gearbeitet!’ – und dass sie volles Vertrauen in beide hatten.<\/p>\n
<\/p>\n Heute f\u00fchren Luca Marziali, Liliana und Valentina Farneti, Kinder dieser beiden au\u00dfergew\u00f6hnlichen V\u00e4ter, die uns mit Zartheit und n\u00fcchterner Bewunderung von ihnen erz\u00e4hlen, und vom Gesch\u00e4ft in st\u00e4ndigem Wachstum..<\/p>\n
<\/p>\n \u201eVon ihnen habe ich gelernt, wie wichtig mir Arbeit und Ehrlichkeit sind: Ich verkaufe Ihnen nicht um jeden Preis ein Produkt, aber ich suche nach M\u00f6glichkeiten, um ein Problem zu l\u00f6sen – sagt Liliana -, und mir ist klar, dass es mich interessiert, wie wichtig mir das ist und wie ich versuche es gut zu machen. ‘ Und du, Luca? ‘Von Farneti habe ich definitiv das Talent geerbt, mit allen in Harmonie zu kommunizieren, w\u00e4hrend Papa zweifellos die Leidenschaft f\u00fcr Marketing hat, \u00fcber die wir immer noch viel diskutieren.’<\/p>\n
<\/p>\n Marziali und Farneti waren zwei mutige Unternehmer, die sich auf Qualit\u00e4t konzentrierten, insbesondere auf medizinische Linsen – immer noch der Stolz des Unternehmens – und die Firma mit derzeit rund sechzig Mitarbeitern aufbauen konnten.<\/p>\n
<\/p>\n Sie waren aber auch Vision\u00e4re: Sie widmeten sich der Forschung und investierten vor einigen Jahrzehnten in die Ausbildung von Verk\u00e4ufern und genau in die Kommunikation.<\/p>\n
<\/p>\n Eine au\u00dfergew\u00f6hnliche geistige Offenheit, die es ihnen erm\u00f6glichte, eine Gruppe zu werden und neue Gesch\u00e4fte zu erwerben, die die historischen Zeichen hinterlie\u00dfen, und den fr\u00fcheren Eigent\u00fcmern eine R\u00fcckkehr zu erm\u00f6glichen, wann immer sie den Wunsch versp\u00fcrten, sowie kleine Beteiligungen, um sie in die Familie und in die Gruppe aufzunehmen.<\/p>\n
<\/p>\n Was ist mit ihren Frauen? Ihnen wurde eine neue Marke gewidmet, die ihre Nachnamen tr\u00e4gt – Pavoni und Valli – und neue Fachgesch\u00e4fte f\u00fcr Familien, in denen die Qualit\u00e4t gleich ist, mit einem aufmerksameren Angebot f\u00fcr die Ausgaben des Hauses. Eine einfache M\u00f6glichkeit, dem Engagement der vielen Frauen und M\u00fctter f\u00fcr die Verwaltung der Hauswirtschaft zu danken und sie zu ehren.<\/p>\n
<\/p>\n Heute f\u00fchren Liliana, Valentina und Luca diese brillante Gesch\u00e4ftsgeschichte fort, ohne zu vergessen, dass die V\u00e4ter ihnen vor allem den Wert des guten Beispiels beigebracht haben, das in einem einfachen, aber wirkungsvollen Satz festgehalten wird: \u201eDenken Sie daran: Morgens im Gesch\u00e4ft m\u00fcssen Sie immer als Erster ankommen.\u201d<\/p>\n","indepth":"","howtogetthere":"","timerange":"","seasonality":"","pairings":"","curiosities":"","awards":"","cancellationpolicy":"","moredetails":"","whatsincluded":"","whatsnotincluded":"","price":"","time":" Montag: 15:00 bis 19:30 Uhr<\/p>\n Dienstag-Samstag: 9.15 bis 12.30 Uhr | 15:00 – 19:30 Uhr<\/p>\n Sonntag geschlossen<\/p>\n","latitude":"45.692319","longitude":"9.664703","startingprice":"","gpxmap":"","iu_motor_accessibility":"no","iu_visual_accessibility":"notsure","iu_auditory_accessibility":"notsure","iu_cognitive_accessibility":"notsure","iu_kids":false,"iu_shortprice":"","iu_addr_streetnumber":"Via Zambonate, 75","iu_addr_postalcode":"24122","iu_addr_city":"Bergamo","iu_addr_province":"Bergamo","iu_phone":"+39 035223347","iu_cell":"","iu_website":"http:\/\/www.marzialiefarneti.it\/","iu_email":"mfzambonate@marzialiefarneti.it","iu_document_label":"","iu_document":false,"iu_startingdate":"","iu_closingdate":"","iu_manager":"","iu_bookingurl":"","iu_difficulty":"","iu_accessibility":"","iu_duration":"","iu_languages":"","iu_minpeople":"","iu_maxpeople":"","iu_lenght":"","iu_positiveheightdiff":"","iu_negativeheightdiff":"","iu_difficultylevel":"","iu_gpxtrack":"","iu_highestpoint":"","iu_lowestpoint":"","iu_suggestedperiod":"","iu_reservation":false,"iu_takeaway":false,"iu_delivery":false,"id_madeep":"","id_visit_manza":"8602","id_east":"","id_ristora":"","style":"primary","text":"Contatta","button_icon":"none","icon":{"button_icon":"none"},"function":"link","url":"http:\/\/www.marzialiefarneti.it\/","target":"_blank","url_youtube":"","target_modal":"","cta":{"style":"primary","text":"Contatta","icon":{"button_icon":"none"},"function":"link","url":"http:\/\/www.marzialiefarneti.it\/","target":"_blank","url_youtube":"","target_modal":""},"validfrom":"","validto":"","iu_timetable":false,"id_eppen":"","modules":false},"_links":{"self":[{"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/oggetto\/107152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/oggetto"}],"about":[{"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/types\/oggetto"}],"version-history":[{"count":0,"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/oggetto\/107152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/media\/107153"}],"wp:attachment":[{"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/media?parent=107152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/categories?post=107152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/tags?post=107152"},{"taxonomy":"aggr","embeddable":true,"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/aggr?post=107152"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/area?post=107152"},{"taxonomy":"kind","embeddable":true,"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/kind?post=107152"},{"taxonomy":"zona","embeddable":true,"href":"https:\/\/visitstg.visitbergamo.net\/de\/wp-json\/wp\/v2\/zona?post=107152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}